Potty training puppies, aliens, cheating husbands, politics, movie stars and numerous other topics are all fair game for talk radio.  Why?  Because these are the things people talk about everyday.

Ever since 1895 when Guglielmo Marconi (who has been called the father of radio) introduced the radio, broadcasters have been looking for content to send out over the airwaves.

At first, it was live musicians, singers, announcers, actors and comedians who provided entertainment for the people who crowed around their radios.  When the phonograph/record player became popular, records and then CDs replaced live musicians.

As time went on, local stations were swallowed by networks and the stops on the radio dial started to all sound the same as music was programmed according to the demographics and physcographics.

Then, campus and college radio stations broke the mold by doing it their way through individuality.  These stations started to attract listeners from the cookie-cutter stations.  Networks took notice of this and started to humanize and personalize with the introduction of talk radio and ‘personalities’ talking about anything and everything.

Internet radio took this one step further by targeting smaller, niche markets.  While the networks must generalize because of costs, internet radio can operate on a show string budget.

So, there you have it, there is room for talking about potty training a puppy along side of a discussion of aliens and the latest entertainment news.  Radio truly is ‘a something for everyone’ medium.