By Mike Hays on Jul. 1, 2010.
Marketing professionals have always been extremely innovative in using various mediums and Internet marketing professionals are probably the most proactive group in this fraternity when it comes to employing some new medium to spread their message.
While Internet marketing has come of age with the recent social media marketing evolution and other aggressive variations like viral marketing such as fish tanks or weight loss; marketers are yet to discover the full potential of another extremely effective medium – Internet Radio.
Radio has been used as a marketing medium to promote such things as aquariums, fish tanks or even hypnosis ever since its inception. However, with the advent of TV, Internet and various other ways of entertainment, traditional radio has lost its importance to some extent. Internet radio has been successful in bringing back the focus to this medium. As the number of Internet users is on the rise every passing day, so is the number of people who listen to Internet radio. This growing number of Internet radio listeners definitely provides a lucrative field for the marketers to push their message.
There are several Internet radio stations that are extremely professional and host quality shows. These radio stations have a good number of regular listeners. There are stations that are particularly dedicated to certain industries and these Internet radio stations can actually be a gold mine for marketers working in those specific niche.
There are several advantages of using Internet radio as your advertising medium, some of which can be as follows:
A relatively new medium used by lesser number of advertisers, so your message doesn’t get lost among another thousand advertisements.
Many Internet radio stations are specific to certain niche, so if you are advertising a product specific to that niche, you are actually hitting your target segment specifically.
You really don’t need to give an advertisement! You can simply be a guest at any of the talk radio shows on a popular Internet radio station and that would do wonders to promote your brand. Of course you need to know your stuff if you are considering this option.
When a user listens to an Internet radio station, he actually logs on to that website or clicks the “play” button to listen to it. More user involvement indicates more engaged users resulting in easier penetration of marketing message.
We come across more ads on visual media than on any audio medium – it is expected the attention share would be more in this case.
Internet radio carries with it the inherent nature of Internet – it is Global! You are not just advertising to your own city or town, Internet radio has the capacity to take your message to the world.
Some marketers have already started using the better-known Internet talk radio stations for advertising their products and services. However, this medium is still probably at its infancy with respect to commercialization. It is expected that the marketers will definitely make full use of its potential with the increase in popularity of the medium. Who knows, Internet radio might turn out to be the next big thing in the marketing field!